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May 18, 2024

006: agency feedback, marketing strategy, evolving businesses

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Summary

In week six, Snapmarket is refining its message and target audience based on valuable feedback from a business coach and agency owners. The feedback suggests that Snapmarket should position itself as a production partner rather than a competitor to agencies. This involves clarifying the scope of tasks and projects, incorporating an initial intake session with clients, and tailoring messaging for different customer segments. The founders discuss the importance of evolving their business and finding the right product-market fit.

Snapmarket's Sixth Week: Refining Our Message and Finding Our Niche

As Snapmarket enters its sixth week, we’ve been working hard to hone our message and better understand our target audience. Recent feedback from a business coach and agency owners has provided invaluable insights, helping us refine our approach and ensure we're meeting the needs of our clients effectively.

Clarifying Our Role

One of the key pieces of feedback we received is that our service might come across as a competitor to agencies rather than a tool for them. This distinction is crucial, as our goal is to support agencies by handling high-volume, production-oriented tasks rather than competing with them on strategic and consultative services.

By positioning ourselves as a production partner, we can offer agencies the bandwidth to focus on high-level strategy and client relationships while we manage the execution of marketing deliverables. This shift in messaging will help agencies see us as an ally, not a competitor.

Defining Tasks and Projects

Another important point was the confusion around our terminology and scope. Terms like "tasks" and "projects" need to be clearly defined to avoid any ambiguity about what we offer. For instance, while we can handle comprehensive projects like website builds or branding, we approach these through iterative, task-based workflows to ensure efficiency and quality.

To address this, we’re developing a detailed catalog of services that outlines exactly what clients can expect from each task and project. This transparency will help build trust and make our offerings more appealing to potential clients.

Improving Client Onboarding

Feedback also highlighted the need for a more personalized onboarding process. Instead of relying solely on instructional videos, we’ll incorporate initial intake sessions where we can interact directly with new clients. These sessions will help us understand their needs better and set up their projects efficiently from the start.

By conducting a live discovery session, we can gather valuable insights about the client’s business and preferences, which will inform our work and ensure a smoother collaboration.

Tailoring Our Message for Different Audiences

Understanding that different customer segments have unique needs is essential. We identified three key segments: solopreneurs, small businesses, and agencies. Each requires a distinct approach:

  • Solopreneurs often need more guidance and strategy, acting as a fractional CMO to provide consulting along with execution.
  • Small businesses may require a mix of strategy and production, benefiting from a flexible, scalable approach.
  • Agencies primarily need high-volume production support to manage the execution of their strategic plans.

By tailoring our messaging and services to these specific segments, we can better meet their unique needs and build stronger, more effective partnerships.

Evolving with Feedback

One of the most important lessons we’ve learned is the value of evolving based on feedback. Businesses are not static entities; they grow and change over time. By remaining flexible and open to input, we can continuously improve our services and better align with market demands.

Our recent experiences have shown us the importance of staying responsive to feedback and being willing to adjust our strategies. This adaptability will be key to our success as we continue to refine our offerings and find our niche in the market.

Looking Ahead

As we move forward, we are excited about the prospects of working with new clients and proving the effectiveness of our approach. The feedback we’ve received has been instrumental in shaping our direction, and we are committed to making Snapmarket the best it can be.

In conclusion, Snapmarket’s sixth week has been a period of valuable learning and strategic refinement. By positioning ourselves as a production partner, clarifying our offerings, improving our onboarding process, and tailoring our message for different audiences, we are well on our way to achieving our goals. We remain dedicated to evolving and adapting, ensuring we provide the best possible service to our clients.

Authors
Brandon Giella
Brandon Giella
Cofounder
Parker Smith
Parker Smith
Cofounder