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May 18, 2024

010: Creating a Deliverables Catalog, Defining Client Expectations, and Thoughts on Productized Services

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Summary

At Snapmarket, we're refining our processes to better communicate our unique value to clients, particularly agencies. Through conversations with industry experts and clients, we've identified the need for clearer communication about our deliverables and the benefits of our iterative design approach. We're working on creating a comprehensive deliverables catalog and enhancing our onboarding process to ensure a higher level of polish from the outset. Additionally, integrating AI tools into our workflow is helping us deliver high-quality outputs quickly. These steps are positioning Snapmarket as a valuable partner for agencies and businesses, enabling us to provide efficient, high-quality marketing services.

Clarifying Deliverables and Refining Client Communication at Snapmarket

At Snapmarket, we are committed to delivering exceptional value through innovative and efficient marketing solutions. As we continue to evolve, we’ve been focusing on refining our processes to better communicate our unique value to clients, particularly agencies. Recent conversations with industry experts and clients have provided invaluable insights, leading us to make strategic improvements in how we define and deliver our services.

Defining Deliverables: Creating a Comprehensive Catalog

One of the critical tasks we’ve identified is the need to create a detailed catalog of deliverables. This catalog will clearly outline what clients can expect within a given timeframe. For instance, within one month of subscribing to our services, a client might receive:

  • A logo design
  • A messaging workshop
  • A one-page website
  • A pitch deck

By providing tangible examples, we can help clients visualize the specific outcomes they’ll receive and how these deliverables will benefit their business. This clarity is especially important for agencies that need to communicate the value of our services to their clients.

Improving the Iterative Design Process

Our current iterative design process involves creating an AI first pass of a design—such as a logo or brand messaging—and then refining it based on client feedback. This approach works well for direct communication with business owners who trust us. However, when working with agencies, we recognize the need to deliver a higher level of polish from the outset.

To achieve this, we’re enhancing our onboarding process to gather detailed brand guidelines and preferences upfront. By capturing this information early, we can ensure that our initial iterations are more aligned with the client’s expectations, minimizing the need for extensive revisions. This preparation allows us to maintain our commitment to delivering high-quality work quickly while meeting the high standards expected by agencies and their clients.

Conversations with Industry Experts: Learning from the Best

We recently had the opportunity to speak with Derek Nelson, lead designer and founder at Meridian. His insights were incredibly valuable, particularly his emphasis on selling value over time. Derek noted that clients care more about the results we can deliver than the technical details of how we achieve them.

This feedback reinforced the idea that while our process is innovative and interesting, it’s the tangible outcomes that matter most to clients. They want to know what we can do for them and how it will benefit their business. This perspective has prompted us to focus our communication on the benefits and results of our services, rather than the intricacies of our process.

Enhancing Efficiency with AI Tools

To further streamline our processes and enhance efficiency, we’ve been integrating AI tools into our app. These tools help us deliver high-quality, polished outputs quickly, maintaining our commitment to speed and relevance. By leveraging AI, we can ensure that our deliverables are not only fast but also meet the high standards expected by our clients.

For example, based on the brand work we’ve done for Snapmarket, we’ve been able to significantly reduce the turnaround time for editing and publishing content. What used to take hours can now be accomplished in a matter of minutes, thanks to the integration of advanced AI tools.

Focusing on Client Communication and Value

Ultimately, our goal is to provide clear, effective communication about the value we offer. This involves refining our messaging to ensure that clients understand what we can deliver and how it will benefit their business. By creating a comprehensive catalog of deliverables, enhancing our onboarding process, and integrating AI tools, we are positioning Snapmarket as a valuable partner for agencies and businesses alike.

We are excited about the future and look forward to helping our clients achieve their goals with efficiency and excellence. Stay tuned for more updates as we continue to innovate and improve our services.

Conclusion

At Snapmarket, we are dedicated to delivering high-quality marketing services that meet and exceed client expectations. Through clear communication, efficient processes, and the integration of advanced tools, we are enhancing our ability to provide exceptional value. As we refine our approach, we are confident that Snapmarket will continue to be a trusted partner for agencies and businesses, helping them succeed in an ever-changing market.

Authors
Brandon Giella
Brandon Giella
Cofounder
Parker Smith
Parker Smith
Cofounder